Paula's Choice SG is a skincare brand committed to providing effective, scientifically-backed products for various skin concerns. The company, Paula's Choice SG, was founded by cosmetic chemist Paula Begoun in 1995, and it prides itself on creating formulations free from harmful ingredients and unnecessary additives. The brand offers a wide range of solutions tailored to different skin issues, from acne and aging to rosacea and sensitivity. At Paula's Choice SG, customers can find serums, cleansers, treatments, and more, all developed with the highest standards of safety, efficacy, and transparency. The brand's dedication to results-driven skincare has earned it a loyal following and numerous accolades in the industry.