Firstleaf is a subscription-based wine club that delivers curated selections of wine directly to customers' doors. The company prides itself on using data and customer preferences to offer personalized wine recommendations. Each box contains six bottles, handpicked by an experienced team of wine experts. Firstleaf also offers flexible subscription plans and the option to customize each delivery. Customers can rate and review the wines they receive, providing valuable feedback to the team and influencing future selections. With a focus on quality, variety, and convenience, Firstleaf aims to make wine discovery and enjoyment more accessible and enjoyable for wine enthusiasts.