Amazon UK is a global online retail giant based in Seattle, Washington. Founded in 1994 by Jeff Bezos, Amazon UK initially began as an online bookstore but later expanded to sell a wide variety of consumer goods and digital media. With over 300 million active customer accounts worldwide as of 2021, Amazon UK is the largest internet-based retailer in the world. The company's massive marketplace hosts millions of products from third-party sellers, allowing for extensive selection and competitive pricing. Amazon UK's mission is to be Earth's most customer-centric company, and its commitment to customer satisfaction is evident in its fast and reliable shipping, vast product range, and comprehensive customer service.